Nickelodeon to launch AR and smart toy range with Wise Toys

Nickelodeon and Viacom Consumer Products is teaming with Wise toys to launch a new range of licensed smart toys with AR and apps.

The multi-property merchandise agreement will see the toy firm launch new ranges across its three smart toy lines: Wise Pet, an Augmented Reality colouring and activity book and an AR Activity Box Set.

The first products are expected to hit shelves in Q1 of 2018 across multiple markets worldwide.

“These smart toys will give fans a chance to interact with their favourite Nickelodeon characters in new and exciting ways,” said Dan Frugtiniet, vice president, licensing and business development, Nickelodeon & Viacom Consumer Products.

“We are always looking for innovative ways to engage with Nickelodeon’s beloved personalities, so we are very excited to partner with Wise Toys to put these interactive toys in the hands of fans around the globe.”

The Wise Pet collection will be branded with PAW Patrol, Shimmer and Shine, Teenage Mutant Ninja turtles and Blaze and the Monster Machines. Wise Pet is a cuddly and clever smartphone and tablet protector designed for babies and kids. It comes to life with a free app that will feature Nickelodeon content and activities in a variety of languages.

Meanwhile the AR colouring book and activity books feature Nickelodeon’s beloved characters and will include those from the hit TV series Shimmer and Shine, Spongebob SquarePants, Dora the Explorer, Dora and Friends, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines and Nella the Princess Knight.

In addition, Wise Toys will also work to develop a unique AR Activity Box Set offering a variety of activities and interactive experiences with Nickelodeon’s most beloved characters.

“Wise Toys and Nickelodeon will present the toys of the future,” said Yuval Gloz, CEO and co-founder of Wise Toys.

“The books, activity box sets and Wise Pet cuddly protectors will enhance creativity and will allow our customers to interact with their beloved characters in brand new ways.”